The movement Hallyu
The Korean government started a movement to win over the world by financing kpop and dramas (Korean series). The aim: to make people abroad talk about South Korea. They can currently be accessed online through different broadcasters.
South Korea was successful in portraying a modern and dynamic image through K-pop, as well as through TV series and cinema. Altogether this was named the ‘Korean Wave’, or ‘Hallyu’ which is the Korean term.